The Most Important Graph in the World by Tony Buzan

What would it be like if you never forgot something important again?

There are basically two types of memory acquisition. One is by repetition, which is a rather commonly used method. The second is by association, where we remember new information by linking it to what we already know. Our memory for words can be modeled as a network in which each point represents a different word, with each linked to words that relate to it. Psychologist Tom Griffiths and  his colleagues at the University of California, Berkeley, wondered whether the ease with which the brain retrieves words is similar to the way that websites are ranked by Google: by the number of sites that link to them. The test results suggested that human memory could be improved by examining the tricks that search engines employ, and vice versa, says Griffiths. (Psychological Science, vol 18, p 1069).

Thus, memory is the web of knowledge residing in one's head.

To memorize new words we must create more associations and pictures that help us remember. This is known as memory by association and this method is well presented by Tony Buzan in his Mind-mapping. We can create connections by using linkages, mental pictures, images, colors, sounds, emotions, and associations. We can use mind-mapping or create a story with new words and phrases. We can link new words to different phrases, pictures, stories and associations. By creating more associations it is easier for your brain to absorb the new information and it is easier for you to memorize these words and phrases.

Mind map is extremely powerful thinking tool which reflects externally what is going on in your brain.  Mind maps help you to learn thousands of words and phrases much more easily than traditional methods and this for two main reasons. Mind maps provide the structure for learning by grouping related concepts together.  And this mirrors the way your brain stores the new information. Secondly, mind maps are visual and the research shows that the use of images and color helps you recall all information, especially languages.

In The Most Important Graph in the World Tony Buzan reveals how even a simple understanding of memory and its improvement can instantly and dramatically change your life - helping you both remember and be remembered. You will discover the fundamental principles of memory and how you can use them to develop your creativity and intelligence, deliver presentations and speeches with real impact, resolve conflict, make your marketing resonate, raise your social and emotional IQ, maximise your time, and create a more meaningful, memorable life.

Learn how to:

• Manage yourself
• Raise your intelligence
• Power up your communication
• Instantly improve your memory and the memories of those around you

Exploring everything from PR to parenthood, The Most Important Graph in the World won’t just change your perspective; it will change your life.

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